Anthem, Inc., City of Hope, the National Urban League (NUL) and Pfizer Inc. collaborated to create and pilot Take Action for Health, an interactive web tool. The web tool’s goal is to help eliminate chronic health disparities in African American communities that contribute to increased morbidity and mortality.
Take Action for Health seeks to educate, encourage screenings, address barriers, provide information on low and no-cost services, track screenings and allow participants to share information with providers and others in three high-risk areas: breast health, heart health and emotional well-being. The web tool also motivates people to attend onsite wellness seminars on these topics at NUL affiliate offices in order to reinforce the importance of health screenings to detect diseases early, when they are more treatable.
Pilot study results validated the initiative’s vision. Two hundred and ninety participants completed the pre-test. Of these 290 participants, 102 also completed some or all of the intervention and post-test. Only female participants were asked to complete breast health questions (n=79), and only female participants over age 40 were asked to complete breast health screening questions (n=66).